When experts say that SEO involves a great deal of work, they are not kidding. As much as learning it is very interesting and challenging, the work that is required to run a successful SEO campaign is also pretty demanding. We’re not just talking about a few couple of hours’ worth of work here. We’re talking about months and even years on end. This is because like technology, SEO is ever-evolving.
This is what differentiates it from the rest of marketing media, really.
When you talk about paper media, you think of newspaper ads, brochures, pamphlets, flyers, and whatnot. Throughout the years, it has not changed. Maybe the way it is styled and produced has innovated and improved but at the end of the day, paper media is still paper media. The process that you undergo when creating them is generally the same – you think of a concept, create a design for the concept, and then you print it out on paper material. The same goes for radio and TV commercials.
But when the digital age dawned, marketing as you know it has changed (read more). It has changed the way products are introduced to the world. This is particularly due to the opening of the global market wherein businesses from all over the world come together online to service international customers. Now, dealing with five or ten competitors is okay. But when you have to go against the world market, things are bound to be different. What was once effective just won’t cut it in today’s time. This is why SEO was born in the first place.
A Brief Introduction To Search Engines
You know how people go to Google or other search engines as soon as they want to learn more about something? Whenever we try to look for information, the first thing we come to for help isn’t the librarian in one of the local libraries. It’s Google, the world’s biggest and most popular search engine.
Search engines are basically responsible for keeping the world’s information knit together. The internet is global and new information is uploaded into it on a daily basis. This influx of information is hard to manage with pen and paper alone. This is why an automated indexation process has been devised to help organize the world’s ginormous amounts of data. Search engines, in other words, is our portal to this big index.
Instead of having to look for information alphabetically like we’re looking into some kind of gigantic glossary, we are given a search box wherein we can type in the keywords of the topic we’re looking for. If the internet was organized in a traditional manner, you can only imagine how many hours it would take to scan through the entries and find just one website. Search engines basically become our online librarian wherein when we ask for a piece of information, they scan their entire database to deliver what they believe to be the most accurate results. They show it in order too.
This goes for all types of websites – from informational, educational, and promotional.
What Is SEO?
If you tried to key in a search after the previous section, you’re probably surprised to see that search engines don’t just generate one or two results per query. They generate millions, sometimes even billions. This just goes to show how big the internet really is. It’s so big, in fact, that if it were an ocean, people would’ve drowned already. This is because there is a steady influx of information uploaded into the internet on a daily basis.
Aside from informational sites, many businesses see the internet as an opportunity to get closer to the world market. This is why, to date, everyone who’s anyone in the business world has entered the online world and put up their own website. By tapping into the global audience, a business can entice a bigger market, therefore, improving the economical standing of the brand. This is a promising opportunity for start-up companies who are not too happy staying on the low end of the business world. If you want to go big (and fast), the internet is definitely a good place to start. Here are a few other tips: https://www.entrepreneur.com/article/306049 .
Like you, many businesses see the golden opportunity in the online market. So like you, they would also want to get ahead in the online world. The only way to do that is to kiss up to search engines – the masses’ one-way ticket to information.
When people look for a shoe store, they ask Google to find it for them. When they actually have a particular shoe they want to purchase, they ask Google whether it’s a good buy. Almost everything we do nowadays go through Google. We even come to search engines for important life decisions like marriage and birth control. We may not notice it but we have become completely or at least mostly dependent on the world’s technology. And to companies, this means business.
SEO is a shortened term that means Search Engine Optimization. It is a method used for websites to rank higher in search engine results. You see, in the online world, it doesn’t matter if you have the best product in the world. If nobody gets to see it, nobody gets to try it –and that just puts all your effort to waste. People would even buy crappy products if they turn up on the first page of Google. This is why when you want to win in business; you have to win over the heart of search engines.
How Do Search Engines Rank?
Search engines like Google have specific criteria for ranking websites and content. This criteria change with every algorithm update. It is fed to crawlers and indexers (programs created to execute the search engine’s will) to influence their judgment when organizing web content. Although most of the criteria for a “good, quality website” are disclosed in Google’s main page, it’s still pretty hard to meet. That is, if you don’t know what you’re doing. SEO professionals are experts who study these subtle changes in search engine algorithm and devise ways for websites to cope with such changes. The more “spot-on” your website is with what Google wants the more chances you have to rank.
What search engines are mostly looking for in websites is quality. Pretty vague, right? Like, what does quality even constitute? SEO experts try to decode what quality means for search engines through trial and error. They administer certain techniques that when works, gets added to the to-do-list. If it has a negative effect or no effect on the website at all, the idea is scrapped and replaced by a new one. Of course, SEO specialists won’t do this trial run in your website. They do on theirs. So when choosing an SEO firm to do business with, it would help if you look at their online rankings as well. It just proves that they have perfected their technique (BTW, we have ranked for more than 6,000 high-traffic keywords, including several for our own company, to date).