When you check out reading material online, you would often come across articles that talk about how we’re living in the information age and how it changes the norm for us. While most of what they say online does hold some truth, I don’t think we’re living in the information age any longer.
We have come to enter an age of experience.
It wasn’t too long ago when the main source of information people had about the world was through television news. The global news they aired back then does not even amount to a tenth of what’s happening in the world on a daily basis. More often than not, we would just hear about the biggest and most popular news items like the US elections or a terrorist attack. It was seldom that we hear about micro news such as the outfit Kim Kardashian wore in the latest MET Gala or how Italians find New York Pizza to be preposterous. As soon as the internet came to be and social websites started popping up one after the other, people gained more access to information – even the least important ones did not escape their ears.
This is how the age of information was born.
As time went by, the need for information grew. People from all over the world wanted to be kept on the loop; they were afraid of missing out on anything. I bet you also feel bummed whenever people are talking about topics you have absolutely no idea about. Like, when did we talk about this? Why am I the only one who seems left out? Our constant need to be “in the now” is what drove the information age up the roof.
People’s need for information was getting harder and harder to satiate. This is why businesses launched the blogging revolution online too. They were able to spot the opportunity in the masses’ compelling need to be informed. Check this out: https://www.psychologytoday.com/us/blog/happiness-in-world/201011/why-we-need-know-why .
By producing written materials that are both engaging and informative, businesses can introduce internet users to their products and services while satiating their need for relevant information. Today’s consumers like to make informed decisions, you see. This includes buying decisions which are very important for every company. Back in the day, you can make a person buy your product just by dazzling it up and making sure that it creates an impact. We use traditional marketing methods for this like TV commercials, flyers, coupons, discount cards, and promos. Today, you can’t just lure the fish with bait. You need something more substantial. You need to inform them that they are making the right choice without having to say it too directly that they think of it as just another marketing ploy.
Blogging is one way to do that. By creating informative articles about your products, you register the idea that buying one of your products is a great purchase decision. The key is to not make your write-up sound salesy and overly promotional. It needs to sound professional and factual for people to actually believe it. By mentioning positive things about your products and services, you create a positive image for your product which makes people want to buy it more. This is how marketing and information are linked together.
While the integration of informative content to marketing efforts has certainly been effective, the effects have dwindled down over the years. This is because something new has come into play: Experience. Learn more about UX design on this website.
That’s right. The information age is coming to a close and what’s replacing it is something much, much better (for the audience, at least).
There have been cases wherein information alone won’t work. Recently, for example, I have downloaded a free gaming app. Nothing too complicated, just a puzzle game I thought would be great for passing the time whenever I’m on a bus ride or stuck in traffic. Since it’s free, I expect there to be a catch. Most free gaming apps are often ridden with advertisements, usually of other downloadable games. I expected as much since I get to play for free. What came as a surprise actually was the way these ads were executed. Instead of just flashing a clip on my screen, the ad was interactive. At the end of it, I was prompted to try a 10-second demo play of the game. I believe gaming companies have thought of this technique to help users (gamers, in this case) get a real feel of the game. And when they like how the game goes, they get redirected to the page where they can download the game.
This is experience, my friends. A good execution of it, in fact. I’m telling you; it’s ten times more effective than what we’re doing right now. But how do you manage to create an experience in the first place?
How To Switch From Informative To Immersive
Now, you may think that this here is easier said than done. Well, it is but at least it’s not impossible. Switching up your content style can help you increase your readers and site visitors. If they like the way you handle things, they might even think of buying or signing up for your services too.
Examine Your Product
If you really want to make this switch, the first thing that you have to do is to examine the product you currently have. What is it you’re selling? How does it improve people’s quality of life? In what way can it make an impact? The first step to making your website immersive is to figure out what it is exactly that sets your product from the rest and how you can make people feel like they have gotten to try your product without even trying it.
I know that this is a real challenge. After all, not all products are the same as the gaming app we had as an example above. But it is possible. Say you’re trying to sell laundry detergent. Now, you can’t really make people test run laundry detergent now, can you? What you can do, however, is show them exactly what your product can do. You can put up space for a short video on your homepage that lets your audience see the effects of using the product, a brief before and after clip can really help catch their attention.
Think Of Your Audience
Next, you also have to consider the type of clients or customers you are trying to draw in. Not all kinds of products are universal, you see. Some people will be less interested in your product and others will be more interested in your product. You have to target the right market if you want this to work. Enticing the right audience is your ticket to creating the right impact you know.
In order to do this, you have to put yourself in your site visitors’ shoes. You have to think like them, act and behave like them. You have to woo the market that will find your product most appealing. Going back to the detergent example, you can’t lure teenagers and younger adults with that. Not everyone does their own laundry, after all. In this case, trying to tailor your advertisements to fit a more mature audience may be appropriate. Think mommies and individuals in their late 20’s and early 30’s. They’d be more inclined to pay attention to your advertisements.
And then, you craft the perfect immersive experience.
Devise A Way To Bring Your Product To Your Audience
As I mentioned earlier, each product is different. You can’t have a demo play for everything or a video clip for that matter. Every product needs a one-of-a-kind strategy because every product is unique. There are many ways to deliver an immersive experience; you just have to figure out what works best with your products.
Connect two and two together and you get four. It’s as simple as that.
Aside from video clips and demo plays, you can make use of other methods such as free trials, trivia questions, mini-games, immersive infographics and more. Just think: How can I get my product to the audience without having to make them buy? The moment you get your answer, you’ll know exactly what to do.
Anyway, don’t wait around and see what happens when everybody goes immersive. Beat them to it. With our help, we can make your website the best one yet.