Links. You just got to have them. If you’re trying to take your business to the next level, then ranking search engine page results should come as a top priority. To many of you who are new to SEO, you should know that one very important part of it is building links. In fact, I would go as far as saying that it is the most important task every SEO campaign needs to accomplish.
A link is more than just a link, you see. It signifies your website’s authority; its influence to users and other websites. It’s something that will give your website weight when search engines come around to evaluate your quality score. We’ll go into more detail later on.
First things first, you have got to warm up to the idea of doing SEO. If you’re not familiar with the term, it’s an acronym that stands for Search Engine Optimization. It is a marketing method or technique applied to websites to give them a competitive edge in the vast online market (read more).
So I’m sure you’re pretty familiar with search engines already. I bet you’ve used them countless times before as well. Examples of search engines are Google, Yahoo, Bing, and Yandex. There are other smaller search engines but more than half of the traffic goes to Google. It wasn’t dubbed as the King of Search Engines for nothing. Google is basically the standard SEO professionals strive for. Since most users prefer the search engine, our New York SEO experts (too) optimize websites according to Google’s latest ranking algorithms. The idea is that if you rank higher for high-traffic keywords in search engines, more user traffic will flow into your website. This influx of visitors significantly increases your chances of getting sales and conversions.
This is what makes SEO the most effective digital marketing methodology.
A large part of SEO has something to do with building authority. Search engines, after all, evaluate websites according to how well they meet users’ needs. A “quality score” is often assigned to websites that typically decides how high up or how low down they rank in results pages. The quality score is computed based on a number of factors – Domain and Page Authority is particularly significant.
DA and PA often increase when other websites show confidence in yours. Now, what do we mean by this? Well, when we do research, we can’t just jot down factual statements without citing proper sources – right? Otherwise, the information we claim to be factual will be rendered invalid because we lack the appropriate citation. Also, we only really cite sources that we trust. We agree with the information they have and believe in the truth of it which is why we also feature it in our own research. By citing a certain resource, we are showing confidence to the writer responsible for authoring such information or idea. In other words, we find truth in their work and we’ve decided to integrate it into our own.
When websites cite other websites, they are showing confidence towards the content of that particular cite. They are citing it because they believe there is something noteworthy there that other people should see. This is why links and citations are loved by search engines. It shows them which domains deserve the limelight in the SERPs. So if you want to get anywhere near the first page of results, you have got to get yourself a good helping of those links.
But that, my friend, is easier said than done.
Pining for links from other websites is like waiting for an apple to fall off a tree. It can be terribly exhausting – not to mention, heart-breaking. Unless you’re a big shot website like Forbes and The Atlantic, inbound links will not come as naturally for you. When you’re still building your website from the ground up, you end up having to do every inch of work yourself.
One way you can get websites to link to your content is to guest post.
What Are Guest Posts?
As the name suggests, guest posting is when you offer to publish content for free in another website. It’s like you’re volunteering to be a contributor. Now, ordinarily, this will be viewed as a helpful and generous act. Contributing your knowledge for free and for the good of the community is a commendable thing to do, after all. However, we live in 2019 now. And everybody knows that everything has a catch.
Yes, websites will know when you try to sneak in a do-follow link to your website in your submitted content. In fact, they already anticipate guest posting motives from a mile away. In case you forget, before their website became the big shot that it is now, they too had to negotiate with other websites to cite them to increase their authority. They already know what you’re up to.
This is why guest posting has become a business of some sort.
That’s right. Nowadays, most websites would require contributors to pay for a guest post – which I know seems kind of ironic since you’re giving them good content for free. But they also know that you need the link for a business motive; to increase your own website’s authority online. This is why guest posting is seen as an opportunity to generate income for a website.
Are Guest Post Fees Expensive?
More than you’d expect, actually. If you think that paying to guest post will just cost you a couple of dollars like $10 or $20, then you might as well give up on the idea of guest posting now. The price for every guest post depends on the authority of the website you’re trying to guest post on. The higher their DA, the higher the price – it just works that way.
Now, guest post pricing can range from $150 to $350 if you write your own content. Take note: Your content must pass their quality standards since high-authority sites are quite careful around search engines. They don’t really want to lose their throne and get demoted because they’re posting random or senseless content. So the first ordeal is to whip up a great and informative article that matches the website’s style and climate. Once you have submitted your content and it passes the initial screening, you then proceed to payment. Data-driven websites will accept guest posts at no charge if your main goal is really just to contribute to the community. If you include a do-follow link in the article, however, then it becomes a whole different story.
If you need them to write and post the content for you, the fees double up. So you can just imagine how much goes into guest posting fees. You need hundreds of links before it can make any difference for your site’s authority and having to pay for each and everyone will definitely hurt your marketing fund.
If you’re interested in ways that can help you gather those links without having to pay for them, we do have a couple of suggestions:
Publish In Data-Driven Websites That Do Not Charge For Guest Posts
Yes, that’s right. Believe it or not but some informative sites are still generous enough to allow you to contribute articles for free. As thanks, they would even allow you to include one do-follow link to your website as long as your content does not sound very commercial. You only need to follow their writing guidelines and abide by their guest posting rules. Some websites even allow you to self-publish. You write on their website and submit it for review which usually takes 3 to 5 days and when everything seems good you go live with your content. Of course, being the author of the article, they only ask that you address any question or inquiry directed to your content.
Sometimes, they allow you to put the link to your website on the main content. Other times, they will only allow you to put it in the author’s bio. There are also instances wherein they’ll allow you as many links but none of them are do-follow which means that it doesn’t really help improve the authority of your website. At the very least, you can benefit from the additional traffic your website will receive from the redirect links. Check out a cool list of free guest posting sites here: https://www.psdcenter.com/50sites-to-submit-a-guest-post-for-free-2019/
Offer To Exchange Links With Other Websites
If you’re not willing to pay for links, you can offer to exchange links with other sites. Make a deal to link to their content if they let you guest post for free. You may not know this but even established websites need links too to keep their authority high. They’re ranking well but that doesn’t mean other domains can’t catch up to them so they also try their best to hold the fort. While they have higher chances of getting linked to naturally, every link still counts. So I’m pretty sure that many will appreciate your offer for a link exchange.
Websites form groups too, partnerships as some would call them. They would gather with the common objective: To exchange links. What usually happens is that they will create a forum of some sort to look for link exchange partners. They then exchange URLs and feature the other’s link on their own content. This usually works for many websites.