Content comes in varying forms. In the digital age, most of it comes in visual form – and more recently, visual + audio forms. We have written materials, images, infographics, videos, and more. Content is basically what fills up the internet and what you should be filling up your website with too.
A decade or so ago, the need for fresh, new, and regular content rose and that led to the “blogging age.” Websites of all kinds, be it informational or commercial, joined in the blogging revolution (read more). This is all to satisfy the public’s need for timely information. When the internet started taking over the world, it brought awareness to it. Now, people have this constant need to be updated with everything that’s happening around them – from the latest trends and fads down to global news and celebrity events. Everyone wants to be a part of whatever’s happening in the world and blogs seem to perfectly satisfy that need for inclusion.
In recent years, however, a new movement is brewing (yet again). We call it “vlogging.” And I bet you’re pretty familiar with it too. They’re every day these days, after all. But before we go any deeper into this topic, I believe it would be appropriate to start with a brief definition of terms for some of our readers who are not too familiar with these content forms yet. Let’s rewind a bit and start with blogging.
What Is Blogging?
A blog is basically a shortened term for “weblog.” The term “log” denotes an “entry.” If you keep a physical diary, for example, you call your daily passages entries. If you keep an online one, you would call them logs. As a noun, log means an official record of something. As a verb, it means “to enter or record a particular incident or fact.” Basically weblogs are entries written on the web. It was later on shortened to the term blog for convenience. You got to admit blog definitely feels catchier.
So to digest all that, blogging is basically an activity wherein a person records an incident or fact and uploads it online in written form. They take on the form of generic articles but are expressed in a friendlier manner. If you’ve ever read a blog post before, you will find that it feels more natural, engaging, and friendly. It’s as if there’s just someone on your screen trying to share an amusing story with you.
This sense of informality and familiarity has made blogs popular to the masses. It doesn’t use heavy language or complicated words. Rather, it relays information as if you’re in part of a casual conversation. For many people, they find this form of content more appealing and personal.
Many businesses have started to blog about topics related to their products and services to increase rapport with their online visitors. They use this casually written content to connect to potential clients and customers; educate them more about their products and services so that they feel more empowered and aware of their buying decisions.
If you’re a business and you haven’t even blogged once since your online launch, then you’re definitely missing out big time. Many users discover commercial sites through blogs. When someone is interested in a certain topic, after all, they would do a quick search on Google to see if they can get any relevant information. If you happen to have published an article on your website that matches their query, a link to that blog post will turn up in Google’s search results. If the reader likes what they see, chances are they’d go around your website to see what you’re offering. This leads to an increase in sales and conversions. Also, blogging can help improve your online authority. When you have good content, other websites may regard your work as a helpful resource and cite it in their own content posts. This earns your website a good flow of authority. Here’s how you start: https://www.theminimalists.com/blog/ .
The best part about blogging is that you don’t really need to get technical. You can write in whatever manner you find comfortable. You can sound casual and friendly in articles as long as you deliver accurate and factual information. Compared to conventional journalism, blogging is way more fun and engaging. I think you’d enjoy creating blog entries yourself.
If you can’t seem to find the time, however, you can always come to us for help.
Next on our list, let’s discuss vlogging.
What Is Vlogging?
Vlogging has been around for a long time but it wasn’t until recently that someone inaugurated the official term for it. Vlog is short for “video logs” which, as you may already guess, are blog entries in video format.
While Google is the King of Search Engines, YouTube comes a close second. This is why it has been called the Queen of Search Engines. Unlike Google that deals with all types of data. YouTube is more particular about visual-audio content aka videos. Nowadays, we have what we call “internet celebrities” or web personalities that have somehow made their big break in YT.
Vlogging has become increasingly popular in recent years – but that is to be expected.
For one, vlogs feature a real person verbally communicating the content to the audience. This means that compared to written content, the deliverer is able to convey a message in a more fun and engaging manner. There is body language and facial expressions as well as voice intonation. Compared to your everyday reading material, vlogs surely have a way of capturing the audiences’ attention like no other. It can get them hooked with the material much better, especially when the vlog is carried out strategically.
There are many factors that bring out the best in vlog content. These factors include:
- Creative Delivery
- Enticing Visuals
- Audience Engagement
When all of these factors are integrated and played out correctly, the result is a vlog material that is sure to garner the crowd’s attention. In recent years, internet celebrities have rose to fame one after another because they were able piece together all these factors effectively.
Question now is, as a company, should you blog or vlog?
Blogging VS Vlogging – Which Is Better