Should You Be Looking For A Career In SEO?

The modern age offers us modern opportunities. When I first set out to start my own SEO firm, a lot of boomers questioned my actions. They were bewildered as to why I would rather put up my own online business rather than stick with the conventional – tenured, 9 to 5 jobs that seem to go on forever. Oh, I think I just answered the question.

Sure, conventional work offers stability. And if you work hard enough at a company as a salaryman, you may even land a tenured position – which is great because it means you can do the same thing over and over again for the next 40 years or so. Obviously, that’s just sarcasm.

If we could, I believe that most of us would want to play out our lives differently. We want to amount to bigger things; experience better things. While working for society is an achievement all and by itself, I don’t think that it can make anyone feel too rewarded (read more). After all, the only people who are receiving the favor are big shot capitalists who earn way too much from your hard work.

Fortunately, times have changed. People don’t just go to school to graduate and land a decent 9 to 5 job. It doesn’t take decades either to get promoted to a 6-digit salary. Nowadays, you don’t even have to rely on anyone else to change your luck for you – everything can be done when you will it to. Today, it’s not about how long you’ve been working on a field or how extensive your studies are. You can make something of yourself if you have two things: Skills and Attitude.

Many employers today would rather outsource work to skilled experts rather than have a new employee get on-board the company. This is typical because of two reasons:

  1. They really don’t want to worry about long-term contracts, monthly wages, employee benefits, and labor rights.
  2. They find it impractical to hire someone and train them for the job.

By outsourcing work, companies are able to get skilled and talented individuals to work on their projects. These skilled workers need not be trained or oriented with what it is that they have to do; they already know how to do it. In fact, they know better than companies which is why it is far more practical to hire them. There is no lag time between the day of hiring and the start of actual work. Once you outsource the project to a skilled professional, they start working on it pronto.

Now, this can be your life. You can be a skilled professional.

Who Are Skilled Professionals?

Freelancers, project-based workers, and private skill agencies and firms are only a few of the many that fall under the umbrella term “skilled professionals.” Just as the name suggests, these workers offer one thing to the table: Skills. These skills are diverse and varied but most of them are digital. Here are some examples:

  1. Web Design
  2. Web Development
  3. Content Writing
  4. CSS and HTML Programming
  5. Project Management
  6. Lead Generation
  7. Social Media Advertising
  8. Data Specialists
  9. Language Tutors
  10. SEO Specialists

And many, many others. Our company, New York SEO, also offers skill-based services from Local and National SEO, Social Media Advertising, Google Maps Optimization, and Content Writing. We are a team of skilled professionals, each having expertise over one or two of these skill sets. We have been in this industry for 12 long years and we have helped hundreds of clients make the best of their website. Some people tend to think that becoming a skilled professional does not offer career security but our numbers don’t lie. A skill-based career is the thing of the future. After all, skills don’t expire. Also, it makes the 9-to-5-for-the-rest-of-your-life gig look obsolete. Check this out:

One great skill set to learn is SEO. With the online climate we have today, Search Engine Optimization is an evident need for many businesses and establishments. If they want to get ahead in their game, they have to invest in SEO after all. If you think that this field is worthy to explore yourself, then maybe we can help you come to the right decision. 

There are many benefits to becoming an SEO professional yourself. The merits are quite alluring, you know. We took it upon ourselves to list down the best ones we know below.

  1. Get 100% Of Your Earnings

When you work for a company or firm, you usually get paid a fixed salary. This means that no matter the amount of work you do, you still get paid the same monthly wages. Sure, there are some perks like employee benefits and maybe even health care when you become a regular employee but fact remains that your employer gets a good percentage of the money you earn with your efforts. If you go freelance, you get to deal with clients directly and get 100% of your earnings. Of course, you may have to offer lower rates since that will your competitive advantage in the freelance market but you’ll still earn more than the minimum if you work hard enough.

  • Manage Your Time The Way You Want To

No shifts; no overtime. Well, unless you prefer to work some overtime. When you become a skilled professional and acquire clients of your own, you can manage projects the way you want to. You can create your desired schedule and work at whatever time of the day you’re comfortable with. If you’re not much of a morning person, you can start in the afternoon. If you’re like an owl that stays awake at night, then you can also work during graveyard hours. The important part is that you put in the work everyday and you finish projects on time.

  • Take Breaks and Vacations Whenever You Want To

One of the biggest drawbacks of having to work a day job is that it feels like the company owns you. If you work 6 days a week and only be relieved during Sundays, it can be tiring and stressful. One day is not enough to recollect and reenergize yourself. When you want to go on vacation, you have to haggle with your boss about the number of days you’ll be spending out of the office. The average American doesn’t even get to enjoy a tenth of a year for rest. Most of them do holiday work and overtime. When you work as an independent professional, you gain a better hold of your time and you can free up your schedule for breaks and vacations.      

  • Better Yet, Enjoy Working Vacations

If you’re kind of a workaholic and feel uncomfortable about not doing anything for days, then why not consider going on a working vacation? Freelancers and skilled professionals go on working vacations all the time. They relax, have fun, and travel. They then utilize the time they’re not spending vacationing to work on projects that are still pending. As I said, if you work independently, you get to manage your own time. You get to decide what to do with it. Read more about the joys of working freelance here.

  • Create An Impact With Clients And Celebrate Successes With Them

Lastly, rather than just handing in the paperwork that you have no idea what for or for whom, skilled professionals – SEO professionals, especially – get to work directly with clients. They get to communicate personally with clients. This means that when you’re an SEO specialist, you get to work hand-in-hand with clients – experience setbacks with them, generate solutions with them, even celebrate small victories with them. I guess the best part about being a skilled professional is that you get to celebrate the success of your client’s project with them. You create an impact and you can see just how much your work has made a difference to clients. It’s a pretty good feeling.

What Does It Take To Become An SEO Professional

  1. You Need To Have The Right Attitude Towards Learning

Learning never stops, right? The same goes when you decide to pursue the path of an SEO specialist. SEO is an innovative marketing technique that subtly changes over the years. As someone who practices it, you have to be open to learning these new changes. You have to be adaptable. This is why you need to have the right attitude for it.    

  • Patience Is A Requirement

SEO doesn’t happen overnight. It’s not magic. Some clients won’t understand and they will stress you out because they want you to cram the work to get results for them. This requires a lot of patience – from explaining the whole process to clients to making progress in the SEO campaign. It’s a long process and you have to stick with it. 

  • You Need To Have An Innovative Spirit

You got to learn how to think like an innovative man. Sure, there are tested and proven techniques but you should try to go above and beyond them. Try to think of your own technique, put it to practice, and see where it gets you. If it doesn’t generate results, then just try again. 

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