SEO Basics: What Every Start-up Business Should Know

So I’m guessing that you’ve finally found the resolve to start your very own online empire, huh? Well, let me warn you: The journey is not going to be that easy. Just because you’ve finally decided to initiate the start of your life in E-commerce doesn’t mean that everything that comes after will be easy as pie. In fact, the road ahead of you is long and winding. I assure you; every minute of this journey is going to be full of surprises.

On another note, it’s a good thing that you’ve finally decided to start your own brand (read more). Whatever reasons you may have – wanting to get out of the endless 9 to 5 cycle that doesn’t seem to be getting you anywhere, aspiring to become one of the world’s next business legends, etc. – having the courage to leave your old life to jumpstart your business career is a pretty commendable move. Not everyone can go past their safe space, their comfort zone. Most people would just settle with what they have in fear of losing what little they have.

But we, we’re dreamers. We know that there exists a whole load of opportunities for us out in the big world.

What I do hope, however, is that you did not leave your old life haphazardly. Surely, you don’t think that starting your own enterprise is going to make things a whole lot easier for you – because it won’t. If anything, your life just becomes tougher from this point forward. You will experience many trials and setbacks, much like your predecessors that have managed to overcome their own challenges. But if you think you have got what it takes to go above and beyond the hardships, then I’m pretty sure that we can help you out in one way or another.

For instance, we can introduce you to a method that will change the way you do business online forever: We’re talking about SEO.

What Is SEO?

If you’re new to E-commerce, then this term is probably foreign to you. If you’ve been hanging around in this turf for a while, then you may have already come across it somewhere in cyberspace before. Either way, we’re pretty sure that we have something to teach you about SEO that you haven’t heard from anywhere else. We just need you to be patient and stick with us until the very end.

Let’s start with a short definition of terms.

SEO is an acronym that stands for Search Engine Optimization. It’s a marketing methodology used or applied to websites to help them rank in Search Engine Page Results. The big idea is that the higher your website ranks in the SERPs, the higher your chances are of getting organic sales and conversions. After all, the more people you get into your website, the more chances you have of getting them to purchase some of the items you have for sale.

Search engines, if you don’t already know, are those online portals that serve as the “library” for the internet. It indexes and categorizes most (if not all) content uploaded to the global network we call the internet. Do you know how it’s next to impossible to find one book in a ginormous library if you don’t look at the library’s records? The same thing goes for the internet. It is impossible to locate content that you’re not familiar with unless you have some sort of database to help you find what you’re looking for.  Search engines are responsible for connecting you with the world’s knowledge. All you need to do is type a few words that relate to the information you’re looking for and hit “Search.”

This search function has been refined over the years. At one point, search engines were heavily dependent on keywords when it comes to classifying content. Well, guess what? It didn’t end so well. Websites soon found out that they were ranked according to how often they would mention certain “keywords” regardless of whether they mean anything and they started to fill up their content with redundant keywords that were impractically uncalled for. Learn why this is not something you should do here: https://www.searchenginewatch.com/2018/07/13/keyword-stuffing-is-terrible-for-your-seo-heres-what-to-do-instead/ .

Nowadays, search engines have stricter rules and more careful criteria for ranking content. People are now able to locate data, meaningful data, whenever they need it thanks to the evolution of this search system. The system becoming more intricate and specific has posed a great problem for business sites as it made the whole “ranking thing” more challenging for them.

Well, what can I say but necessity is the mother of all inventions? The need to rank search engines for better visibility has given birth to the SEO that we know today. Through years of studying, trialing, and refining techniques and methods, our NYC SEO professionals have been able to come up with ways that can make search engines favor a website. And it requires more work than you can ever imagine.  

Should You Bother Yourself With SEO?

If you’re a start-up business who’s actually taking this new venture seriously, then YES. You should bother yourself with SEO. You can either play it cool and just let your product speak for you and not get any results for a good number of years or you can infiltrate the market and usher in traffic to your website where users are more likely to notice your product.

Even if you have the best product or service in the whole wide world, nobody is going to take notice of it when you’re new. Unless you start a whole new industry by yourself and become the first one to sell products that belong to that industry, chances are high that you’re going to end up competing with major businesses. These businesses have products that have proven and tested – not to mention marketed – over time. Even if your product far exceeds theirs in terms of quality, efficiency, and durability, you can’t convince users that it is everything you claim it to be unless they try it out for themselves.

Being on the bottom end of the search engine results which could be 100 or 200 pages away, will not help you get any organic customers. Tell me, when was the last time you went to page 2 of Google because you weren’t able to find what you were looking for on the first page?

See my point? Almost nobody gets past the first ten pages of the search results so if you want to get your company’s name out there and earn your business the chance to actually make a sale, you’ll need SEO in your life – really, really bad.

Speaking of SEO, here are some things that you probably need to know about before you jump ahead and start your very own campaign:  

Your Website Speaks Of Your Business

In order to actually do SEO, the first thing you need to have is a website. Your website serves as your office online. It speaks a lot about your brand and business climate. It can either make or break people’s impressions of your company. So in order to give off the right impression, you have to be willing to invest in developing your website – maybe shed a little to improve the design and layout. The content of the website is also very important. It must be clear, direct, engaging, and SEO-optimized. It should get not just the viewers’ attention but of search engines as well.    

Starting Locally Will Help Strengthen Your Brand’s Foundation

We generally have two types of SEO services: National and Local SEO. As the names suggest, National talks about ranking National search results which usually come out of generic keyword searches. Local SEO, on the other hand, focuses more on specific searches made on the local market. If you want to establish roots – very deep roots – it would be best to start your campaign locally. Winning over the local market will give your brand a strong foundation and will benefit your future campaigns.  

Information Is A Thing Of The Past; People Now Seek Experience

Many sources claim that we are way past the information age; we have now entered the age of experience. People don’t just want to get information; they want to experience it in the best way possible. So for your SEO, you may want to focus your efforts on making your website UX-friendly (User Experience). If your content can make users experience a whole different level of online accommodation, you increase the chances of your SEO campaign becoming a success.

Tracking Website Performance Will Help You Improve Your Site Even Further

Don’t just start SEO; see it through. SEO is an ever-changing methodology. You’ll need to constantly update yourself with the latest techniques and strategies. Tracking your website’s performance will help you understand how your current SEO works. You’ll also get to see whether it has quirks so that you can take prompt action and fix them. Tracking your web performance can give you insights and information that can help further your campaign.

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