Local SEO is where most businesses start. After all, dominating the local market scene is the best place to begin building your brand. You can consider it as investing in a home base. If you are looking for people to support your newly established business, home is the first place you should consider.
Contrary to popular opinion, Local SEO is just as challenging as National SEO. Yes, we would be dealing with a much smaller audience compared to the global stage. However, intricate work is put into the local approach. It is more specific, niche-driven, and focused on individual details. In other words, a “one size fits all” kind of campaign will not work in a local setting.
This is why we strive to create and implement unique local marketing techniques for each of its clients. Our clients spring from different places with different backgrounds and diverse communities. We understand that in order to help your business grow online, we would need to conduct your SEO using a bottoms-up approach. This means that we have to take a look at the finer details and build up our strategies from there.
Many of you may be confused as to how Local SEO works – or in this case, how it differentiates from the normal SEO you know. As mentioned above, the local approach is more specific. This would entail the use of long-tail keywords to optimize your website’s content. In local SEO, the longer and more specific the keywords are, the better. This will help ensure that we tap the right audience with your content.
Take our company as an example. Our team members at New York SEO help businesses, big and small, achieve online success by optimizing their websites in ways that appeals to online search markets. Although we do aim to help companies globally, we also pride ourselves in helping local businesses – those that are based throughout the state – establish excellent online presence. In order for us to reach businesses within the city and extend our services to them, we have to focus our work into improving our Local SEO efforts. We have to make sure that we come out on top whenever a local search is made.
If you’re wondering what long-tail keywords look like, they are detailed phrases people type in search boxes whenever they are looking for something specific. Instead of searching for “best pizza,” they would search for “best pizza in Bronx.” Instead of typing “what to do when travelling” they would search for “what to do when travelling to Osaka, Japan” or something like that. Anyway, local searches are more particular and explicit which is why it is more tedious to work on. This is also why professionals who work on Local SEO sure have their work cut out for them.
If you’re still looking for a sign whether you should invest in your company’s Local SEO or not, then this is it. If you want to grow your brand internationally, you first need to win over your local market. This will help you establish a strong foundation for your brand. Once you win the local market over, word will spread like wildfire. It is when you reach that momentum that you can move your marketing strategy to the next level. In other words, that’s when you go national.
With all that being said, I’m pretty sure that you still have a question or two plaguing your thoughts. That is perfectly normal. In fact, I may be able to help enlighten you on some of these questions so please read the short Q and A section we have below: