You know what’s worse than not ranking in the search page results? It’s ranking for the wrong search page results – if you know what I mean. Just imagine your website joining other websites that totally have nothing to do with yours. Worse, it gets ranked for something that’s considered completely inappropriate for your line of business. That’s just pure horror right there.
Say, you have a website for your shoe shine product for example. Normally, you would want to rank for keywords that fall under the fashion and clothing industry. You would want your website to be indexed with other websites that deal with apparel, shoes, and wearables. Yet somehow, your website ends up in the food and restaurant category. That’s just insane and downright inappropriate. Although this paints the search engine in a bad light as well, fact of the matter is that your website is nowhere it’s supposed to be and your SEO efforts just went straight down the drain. All those months of hard work for nothing. This applies to revamping websites as well, check this out: https://www.searchenginejournal.com/avoid-seo-disaster-website-redesign/232093/ .
Without doubt, search engines have refined their indexation process quite skilfully in recent years. Google has even developed a Knowledge graph which connects and interrelates all information with one another. This is the most innovative search engines have gone thus far and their efforts are to be commended. However, they are not immune to error. No matter how perfect their system may seem, it will never actually be “perfect.” It’s going to have flaws and holes, no matter how big or small. Then again, you can’t really put all the blame on the search engine if ever your content is improperly indexed. It could be your fault too. After all, we can get a tad careless with our SEO from time to time.
What Is SEO?
For all of you who are not very familiar with SEO, it is a modern-day marketing method that implores different techniques and strategies all with the objective of ranking search engines. We cannot deny the fact that the world revolves online these days and that people consult the internet more times than necessary because they always want to be kept on the loop.
Whenever a person is plagued with indecision regarding a life matter or purchase, he would do a quick search online to read content relating to his dilemma. When a person can’t seem to decide on where to eat for lunch, he’d look into the internet for some restaurant recommendations. The influence the internet has over the general populace’s lives is evident which is why businesses of all kinds continue to migrate online.
But that’s just it. There’s too many of them migrating and it doesn’t leave much breathing space for other businesses. Search engines make sure that the world’s data is organized and readily available to those who are in need of them. They serve as a portal for people to access the world’s largest database – the internet. One search and people can instantly find the information they’re looking for, if available. In fact, they don’t just get one result, they get thousands. Because of this large traffic, businesses are compelled to do something that’ll give them advantage over search results pages. After all, the more visible you are in the SERPs, the more chances you have of getting people to drop by your website.
As such, different methodologies are applied to optimize the website for search engines. One such method is keyword optimization.
What Is Keyword Optimization?
Just as the name suggests, keyword optimization is the process of carefully selecting appropriate and high-traffic keywords to rank and incorporating them into your website content. Search engines like Google run on algorithms that are responsible for determining the nature and function of websites. They send out crawlers, google bots as some would term them, to scan, process, and interpret content data found on websites. These crawlers then categorize or index websites according to how they interpreted the content.
In other words, search engines aren’t solely responsible for your web rankings or indexations. You, too, have a part to play in it – an important one, at that. If you somehow mislead crawlers with the data you have on-site, there’s a pretty chance that you’ll be indexed incorrectly.
So the next time you see your shoe shine product in “the best hummus” page results, don’t be too quick to blame Google.
Anyway, there are certain ways that you can correct or avoid indexation fails. One such way is by making your content “crawler-friendly.” This means that you create and format your website in a way that it assists crawlers through the link indexing process; providing them with obvious cues as to how they should index your website. I know that this sounds all too complicated but once you get the hang of it, you’ll realize that it’s a very logical method to reduce the chances of poor or faulty indexing.
You can start by learning the word mapping method.
How Does A Keyword Word Map Improve The Whole Optimization Process?
I think we’ve all taken English classes back when we were young. Most teachers would give a word association activity to students in order to broaden or expand their vocabularies. What happens during a word association activity is that students are given one core word (usually a common or proper noun) and they have to think of terms that relate to it. Then, they also have to think of terms that relate to the terms they listed for the core word. A little confusing, huh?
Here’s a more specific example:
If the core word is “sun,” students can relate it to terms like “star” and “yellow” because the sun is a star and it is often depicted to have a yellow color in most drawings. Next, the students would have to think of terms that relate to “star” and “yellow.” For star, they can write things like “universe” or “galaxy” and for yellow, maybe words like “sunflowers” and “butter.” Anyway, the words keep mapping out until you’re practically dry out of words. It’s a fun activity that enhances a person’s vocabulary and ability to relate objects to one another.
This same activity may be used to improve your keyword optimization process but instead of relating words, you can relate concepts that have something to do with the keyword you wish to rank. The idea is that when you mention words or concepts that relate to your topic of interest, indexers will have an easier time interpreting the meaning behind your content. The more assistive your web pages are, the more likely they are to be ranked and indexed correctly.
Here are more tips on how you can map out your keywords more efficiently.
4 Steps To Mapping Out Keywords
Choose A Keyword To Rank
The keyword you choose is actually very important. If you’re not really the best at optimizing keywords, you may want to start with something you know you can win or have more chances of winning – like a local keyword. Local keywords tend to be more specific and “niche” which means that your competition is significantly reduced. Starting with a keyword that you know you can win can really help you start out on a positive note.
Create A Word Association Diagram
Next is apply what we have just mentioned earlier – a word or concept association diagram. For example, if you’re an HVAC company, it would help if you use the terms Heating, Ventilation, and Air-Conditioning generously in your article. You can also use terms like “temperature” and “cooling systems” so that you can be sure that get your message across right. The more related terms you use, the easier it is for crawlers to understand what your website is saying. Remember that these are robots you are trying to guide not human beings. You have to be pretty direct when you give hints and cues.
Refine The Word Map
After you’re done with the big diagram, it’s time to dissect it. Choose the words or concepts that you believe make the most sense and would help crawlers index your site better. In our “sun” example earlier, I mentioned “butter” to be associated to the color “yellow.” Since the core word is “sun,” you don’t really need to mention butter anywhere in the article. You will just create confusion for the indexers. Refine the word map and choose only what you believe is helpful. See this video for more tips.
Draft Content According To The Results Of Your Word Map
Once you have your final list of terms and concepts, it’s time to incorporate them into your website content. If you’re writing an article, it would be best to distribute them evenly and generously – but never redundantly as that can hurt your website ranking. Search engines don’t like keyword-stuffed content but they do like assistive, data-driven articles so be sure that is what you bring to the table.