Okay. So maybe “mess” is too big a word. How about we try “disorganized” or something? Tedious terminologies aside, I think we both know why you’re here reading this material right now. One possibility is that you’re probably just feeling it. Maybe you just crave new knowledge that has specifically something to do with the web design industry. Or, you may be looking for a way to salvage your mess of a website – again, excuse the language.
There are many factors that may be hindering your website from growing into its full potential. These factors may also be hurting your chances of ranking in the SERPs. Although there are many cases wherein I agree that looks don’t matter, websites just aren’t one of them. Trust me when I say that a beautiful site is a winning site. I tell you; I know what I’m talking about. I’ve tested this point out in a course of twelve years. Pinch me if I’m wrong.
Why I think that a website needs to be appealing is not just based on my own selfish principles. Yes, the visual aspect of the site isn’t what makes it noteworthy but it is what makes it noticeable. Let’s run some statistics now, shall we?
To date, there are over 1.94 billion websites uploaded to the internet (see reference). Of course, this consists of all active websites, domains that have already been paid for so to speak. It includes everything from operating to non-operating sites. As you can see, we’re not just talking 5 or 6 zeroes here. We’re talking about 9 zeroes. And boy I don’t think I would need to point out to you that your website is nothing but a needle in a haystack and not even trying to make it look good does not help you in any way.
Out of almost 2 billion websites, you can bet that more than half of it is commercial. Even if you try to open 300 websites a day, there is no way you’d be able to look at all of these domains in a single lifetime. Add on the fact that the number typically doubles every year. If it’s impossible for you to skim through each and every website in existence, then you should assume the same for users. They don’t have all the time in the world. And they are more likely to visit websites that stand out the most.
With that being said, yours shouldn’t be any less than perfect.
What Makes A Website Perfect?
Now, “perfect” seems like a rather big word, right? It’s intimidating. Like, can anything be defined as perfect in the first place? No, probably not. However, we can all always strive for perfection and I think that drive to go beyond what you’ve accomplished yesterday and do more today is what’s going to make you a winner.
There is no such thing as a perfect website because the word “perfect” is relative. There really are no precise criteria for it. For example, for a fisherman, a well-made bait and tackle site is the best in the world. For a user whose interests lie in fashion, I think the same website would look downright horrifying. Basically, what I’m trying to say is that a website’s beauty and usefulness can only be recognized when you have the right audience for it.
You can make sure that you get the right audience by ranking for keywords that hold some significance to your site. Once you optimize your website the right way, Google can do the rest and find you your niche audience.
But in order to rank, you have got to get yourself a good website. Aside from launching a New York SEO campaign, you may want to entertain thoughts of revamping your online office. If you want to generate real traffic, you have to stop pushing away people as soon as they get on your website. You may not do it personally or intentionally for that matter, but your web design says a lot about your business. It can attract people as easily as it can drive them away. For the sake of your company’s future, you would want to elicit a positive response from the majority of people who visit your website.
Then again, you may not even know what it is that makes your website look good. I guess we can help you out with this part. Web design, after all, is our strong suit. If you’re interested, you can even check out our page about this service. Just hover your mouse over the Services tab above and click on Website Design. You should find all the information you need there.
Anyway, if you want to know the difference between a mediocre and a great website, we’d be more than happy to run it down for you. Below, we have listed some factors that differentiate the best websites from the rest. We’re hoping you can get some great pointers from these!
What Makes A Website Great?
You Know A Website Is Great Just By The Looks Of It
That’s right. One look and you know you’ve got yourself a treasure – at least that’s what comes to mind whenever I come across a pretty website. Aesthetics is something very important for a website, no doubt. This is why you also need to put in a little more effort into making your website aesthetically pleasing.
A Great Website Brings Even Greater Content To The Table
Not just the looks but you’re website needs to have substance as well. I admit that the first thing that attracts me to a website is the way it is presented. The dancing colors, captivating images, playful fonts, and everything else are all very important. But what really makes me stay is the content. If you don’t think you can produce quality content by yourself, we’re here to help! Read more tips in this article.
It Is Not Inconvenient, Annoying, or Malicious
Hiding malicious software (malware) on your website is a big no-no. Not only will your users hate you for it but I’m pretty sure Google (and all other search engines) will flag your site down as well. Also, too many ads will make your homepage look like a jungle, especially the GIF or VID types. They can be terribly annoying and inconvenient. Users may find your website troublesome if you have too many ads cluttering your pages. Keep your website simple and clean. Ads are okay but don’t just scatter them everywhere.
It Is Responsive To Any & All Devices
Make your website mobile responsive – I cannot stress this enough. Many users don’t use personal computers to access the internet anymore. Now that we have hand-carry gadgets like mobile phones and tablets, they are much more likely to use them because they’re more convenient. You have to adapt to this change and make things even more convenient for them by upgrading your site to mobile responsive.