If you’re going to rank in the search engines, you might as well rank in all of them. The problem with most Local and National SEO approaches of today is that they are too Google-centric – and by that, we mean the main search website which is google.com. One of the fundamental things you must understand with search engine marketing is that not all search engines work the same way. Also, not all people use the same search engines. People may use Yahoo, Yandex, Bing, and other websites for their searches as well. Not to mention, websites like YouTube and Facebook also work as search engines and each of them have their own criteria for ranking content.
Google is not everything in the world of Search Engine Optimization. One can only say that it plays a particularly dominant part.
Aside from google.com, there are also several search engines owned by Google that serve different purposes. Take Google Maps as an example. Yes, GM is also a search engine but as you may have already guessed, it runs using a completely different database.
As the name suggests, Maps is focused more on geographical queries. It assists people with determining locations and also helps navigate their way to their respective destinations. Ever since Google Maps was launched back in 2005, travelling has become a lot easier. In fact, people do not fear unknown places anymore. As long as they have a mobile phone in their hands that can access GM, they have the confidence to go just about anywhere.
Now, what does this have to do with you?
If you own a business that exists in the physical world (e.g. a restaurant, a hiring agency, a law firm, etc.), it is important that you rank search engines like Google Maps. Earlier we mentioned that google.com and google.maps work with different databases. This means that even if your website ranks in Google thanks to your successful Local and National SEO efforts (check out these services here), it does not automatically mean you’ll rank Google Maps.
In order to rank an SE like Maps, you first need to understand the kind of information it wants. Google Maps is a search engine that stores and makes meaningful estimates of geographical data. In other words, it “maps” out the world. It does this not in the general sense, like your ordinary road map, but in a more specific manner – recording street names, building numbers, office names, business names, etc. Needless to say, if you want your website to rank in Google Map searches, you have to feed it geographical data as well. In other words, you need to optimize your business’s location so that it easily registers to GM keywords.
For starters, you would need to increase your citation building efforts. You have to disseminate accurate information about your business’s location and contact information across reputable sources in the internet. Providing descriptions optimized with unique keywords and photographs of the place would help Google Maps locate your physical store better too. If your place of business gets ample recognition from GM and it meets all measures of quality, you are likely to rank Google Maps’ searches whenever location or business specific keywords are typed in by users on their queries.
Again, this is the kind of task that is easier said than done. It may be a job that involves simple citation and link building but you will need thousands of these before it begins to show any visible results. Plus, you can’t just cite anywhere. You have to make sure that you reference your business in reputable websites and online directories. Otherwise, Google Maps will take it the wrong way. That is equivalent to hundreds of hours of tedious labor. If you don’t want to bother yourself with learning how to optimize for Google Maps from scratch, then you can leave this important task to us. Our experienced and skilled professionals are more than ready to take on this challenge and deliver brilliant results for your business.
To give you an overview of what happens if you avail of our Google Maps Optimization service, we decided to answer some of our clients most asked questions: