Content Writing

Content is like the bread of your website. It’s what people feed on in this age of information. After all, isn’t the best way to invite people into your home offering them dinner? The same thing works with websites. People go wherever they can satiate their curiosity, wherever their questions can be answered. With all that being said, this could only mean one thing for your website: You have to generate read-worthy content that will satiate your audience’s hunger for new information.

Content can take on many forms. It can be visual, auditory, or a mix of both. Since we’re talking about websites, content here would refer to blogs or articles – short reading materials that purport to provide users with timely and relevant information that relates to the product or services you’re selling.

If you want to be an effective website, you have to give your audience a reason to come back again and again. You can do this by providing them with something they don’t have to purchase but is relevant and meaningful to their lives. The best thing about educating users and talking about topics relevant or related to the products you are selling is that you also entice their interest in trying out the products or services you offer on-site. This is because the people of today like the idea of being “informed consumers.” This means that they are more likely to buy products or try out services that they are knowledgeable about.

As an e-commerce website, you can sell them products and supply them with information at the same time. It’s like hitting two birds with one stone. This is why Content Marketing is very important.

Although content marketing is guaranteed to boost your relationship with clients and increase your chances of doing long-term business with them, it can take up too much of your time. If you want your content to be effective, after all, you’ll need it to be unique, timely, and meaningful. You can’t just recycle topics you’ve talked about before without adding in new information or copy something off the internet (you’d get in trouble with cyber law if you do that). Anyway, you need access to fresh content that is rich in information on a regular basis.  

If you can’t seem to make the time for this kind of commitment, you can leave the work to us. Our professional writers can help you whip up creative and informative content that will really engage users with your website. We produce high-quality articles that are SEO optimized so that you don’t only garner the attention of readers but search engines as well. Our content is 100% unique and written as ordered. This makes them timely, relevant, and meaningful for users.

Good content is also your ticket to landing more inbound links. Instead of having to pay other websites to feature your links in their own write-ups (which can get pretty costly depending on the authority level of the website you’re dealing with), excellently written content will naturally attract other data-driven websites. After all, they make it a point to reference other informative websites so if yours makes the cut, then you get reference/inbound links for zero costs.

Also, regularly updating your blog will give users the impression that you care about your readers (and you should!). It will also make them come back regularly to check on new content. When you have something substantial to offer on your website, people will be naturally drawn to it. When you educate people more about the products and services you offer, the more willing they are to try it out. This is why it is never a waste to invest in good content.

If you wish to know more about this service, we have answered some of the most common questions our clients have about Content Marketing. Hopefully, the following sections can help you make a decision too!

Should You Invest In Content Marketing?

The short answer is YES. You really should invest in content marketing. We like to regard websites as digital books. People consult websites not just to buy something all the time. Sometimes, they just want a place to get good information. Without good content, your website is no different from the Amazon shop or eBay. In fact, these online department stores also invest in their content marketing to some extent – so why won’t you?

Content is basically what’s filling up your website. Also, the more pages of great content your website has, the more you have to use for SEO. When you decide to do a local or national campaign, content is something that you will really need. If you don’t have any good write-ups or SEO-optimized articles on-site, then what do you suppose you’ll run through with search engine bots? The content of your website is basically what is skimmed through by search engine crawlers and it determines your quality score.

This is why investing in content marketing is not a waste of time or money. Of course, you also have the option of creating your own articles for your company’s website. After all, it is you who know the most about what users want from your website. However, not all of us have the luxury of time and the energy to spare for writing. This is why we offer interested clients our content marketing services to get this load off their backs. With our team of talented writers, your website will be able to produce great content consistently – something we know your visitors will keep coming back to.

What Can Content Marketing Do For Your Company?

Great content can do wonders for your website. For starters, it can actually make people stay on your website. If you’ve read our section about web design, you’ll know how important a website’s “look” is. It is basically what will catch users’ attention at first glance. However, they only stay when the website has something worthwhile to offer – say, great and engaging content.

Users staying longer on your website can tell search engines that you have something substantial to offer and that people love reading your content. If all goes well, this would encourage search engines to recommend your content to other users who are looking for similar information. And you do know how search engines show their love right? They do it by placing you higher on the SERPs whenever a search for your keyword comes up.

Content marketing will help bring you closer to your audience and bond with them. It can also help you disseminate the necessary information about the product or service that you’re selling. This means you don’t only get to satisfy the public’s need for knowledge, you’re also putting your product out there which is great.

Lastly, content marketing goes well with our other services – specifically Local SEO and Social Media Advertising. When you have great content on your website, you can optimize it for Google as well as publish it on social media. It’s a killer marketing combo move.

What Should You Be Writing About?

There really aren’t rules when it comes to content marketing. In fact, you can write about anything that seems appealing to you at the moment. However, it would help to write about topics that relate to your business, products, and services. By educating people about what your offers are, you encourage them to try them out for themselves. Also, it helps them learn more about your trade which is great because you can use this to your advantage in the future.

But when writing content, you have to make sure that your focus is on your readers. When you try to make your write-ups sound too commercial or “salesy,” people lose confidence in the quality of information you’ll provide. They’d most probably think that the whole thing is made solely for the purpose of pitching the company’s offers and that’s going to rub your readers the wrong way.

User-centric, that’s the word. Your content must be geared towards satiating your readers’ need for new information. If they find your write-ups helpful, they’ll be sure to come by your website from time to time to check whether something new comes on. This will help boost your domain traffic and increase search engines’ quality score for your website.

If you have little to no time in your jam-packed schedule to just sit down and start jotting down content, we’ll be happy to take this responsibility off your hands. There are no better writers than our professional team members.