“Not everything that’s permissible is beneficial.”
Have you ever heard of this line? I think it’s a pretty popular one although I can’t seem to wrap my head around where I first heard it from. Anyway, it’s true that we are allowed to do anything we want. It’s called free will. Our brain is the only thing that sets our limits. If we hijack the way we think, make ourselves believe that something that isn’t right is right; we can basically do anything – as long as nobody catches us. I think that’s what the line I cited above means. We can do anything, challenge norms even, but that doesn’t guarantee our immunity to the consequences.
This is just as true when we talk about SEO.
What Is SEO?
SEO or Search Engine Optimization is a marketing method that helps websites improve their internet presence through ranking Search Engine Page Results. I believe that you are already aware of how people of today are extremely dependent on search engines like Google, Yahoo, and Bing for information. Instead of buying a book, reading the newspaper, or checking our encyclopedias, people just log on the internet and confide in search engines for their inquiries. These questions may range from something completely random like “What Is the Latest Fashion for Autumn 2019” to life-changing queries such as “Should I Get Married?” Usually, we go to our parents to answer questions like that but hey, it’s 2019 and it seems like humanity has more trust in Google than their own families.
But it’s not like search engines are the ones to answer the questions. They’re just gateways, portals of some sort that helps link people’s questions to the most appropriate answers. Search engines are like librarians; they keep track of all the information that is uploaded on the internet. Whenever someone, somewhere decides to upload new information online, search engines trace, record, interpret and sorts the information according to its perceived use. SE’s like Google make use of AI technology and crawlers to make sure that everything in the big and vast internet is duly accounted for at all times. Through the years, this “organization of the world’s data” has been refined and enhanced almost to perfection and it has helped countless users get access to much-needed data. Here are the latest and greatest for the year 2019: https://backlinko.com/seo-this-year .
But take note that there is still the word “almost.”
Google may be a lot of things but it is not perfect. It makes mistakes and miscalculations. It even misinterprets data, storing them in inappropriate places. However, Google isn’t really the only party to blame here. In order for data to be misinterpreted and misfiled, the creator of the data must have done something wrong to confuse the search engine’s bots. This is where SEO comes in.
SEO makes sure that your website is right where it needs to be. By optimizing your website’s content to the fullest, it also makes sure that search engines view your website as more superior than others in terms of quality, content, and service. As a commercial website, to be recognized by search engines is a pretty great achievement. It means that they will prioritize your content whenever a related search comes up and they will make sure that users view your website first by featuring your link on the first page of search results (SERPs).
Thus, the objective of any SEO campaign is to top the SERPs. By appearing with the first 10 links on the results pages, you increase your web traffic considerably. Users trust search engines so much that they’d pick their best picks too. So instead of rummaging through the rest of the pages, it is more likely that they’d choose whatever websites Google picks out for them – to what Google believes are the most relevant pieces of data to their inquiry.
As a commercial site, your objective should be ranking the top pages of the search results too. It is only then that you will have better chances of getting noticed online. However, you have to do it the right way or else, your website will rub off search engines the wrong way. If you’re not careful with the way you do your SEO, you might get on the bad side of search engines – and I’m telling you that this isn’t something you would want to happen. One wrong move and your website can get a big red flag. In other words, that signals your online death. Your website will be as good as history.
As I said in the opening statement, just because everything is permissible doesn’t mean everything is beneficial. You can do everything it takes to rank but not everything will make you rank. Sometimes, desperation will lead you to the least favored result (read more about black hat tricks on this website).
In order to make sure that your SEO campaign doesn’t backfire horrendously, my team and I took it upon ourselves to warn you about things you should never ever do. These black-hat tactics may seem like the best methods to use at first because they’re theoretically effective, easy, and less bothersome to do. However, search engines hate these underhanded methods. They hate it when websites try to bypass them with half-assed content. If ever another SEO firm suggests that you do this with them, then you should know that they’re bad news. They probably don’t know what they’re talking about and they’re just wooing you to try and make a quick buck.
Well, don’t fall for it.
Just like in real life, trust is something that’s very hard to restore. Once you’ve been flagged down once or twice, your website will have a hard time trying to rank in the future (or ever). Make sure that you avoid these underhanded methods at all costs and you’re good.
4 Black Hat SEO Tactics That Are Best Buried Six-Feet Below The Ground
How would you feel if you come across an article or website that talks as if the writer only had three words in his vocabulary? Like “I saw a man and another man today and they greeted one man across the street standing by an older man.” It’s just annoying, right?
While keywords are a large part of SEO, they’re not everything to SEO. In fact, if you’re not careful with them, you might just earn the big red flag from Google. Two decades ago, tricking search engines into thinking that your website is actually relevant by stuffing your content with high-traffic keywords may have been effective but that was before algorithms weren’t as refined and fine-tuned as they are today. If you use the same tactic today hoping it’ll still work, you will get yourself in major trouble. Nobody likes a stuffy website – not your readers and definitely search engines.
Site Wide Links
This has been a popularly used shortcut in the past. As you may already know or have experienced, getting websites to cite or mention yours using an inbound link can be very hard. You have to spend days negotiating with them. Sometimes, you even end up paying them for the favor. So, someone out there thought up an idea: Why not pay websites to include your link as a site-wide link for their websites?
Site-wide links are those that appear in most, if not all, of a website’s pages. It can either be placed on the header or footer of the website – as long as it uses the same one for every page. Now, this may seem like a really good idea since it’s supposed to drive a huge chunk of authority to your website. However, search engines have investigated site-wide links and they found that most websites pay other websites for them. This is why unless you have considerable proof that your site-wide link is not commercial in any manner and no exchange of money was involved (e.g. you are mentioned in a sister company’s website), then site-wide links for you is banned.
SEO-related or not, malicious content deserves to be banned. It’s either they’re offensive, harassing, or inappropriate for others. Whatever the case is, if your website is producing malicious or harmful content without consent from concerned parties (e.g. virus-ridden websites, illegal pornographic content, etc.), you are sure to get in trouble with search engines. In fact, you won’t just get a warning with an offense like this. You might just get banned overall – not just your website but your online identity as well.
While this may not necessarily get you banned from search engines, it will make you as good as banned. If your content is poor, there is no way search engines will allow you to flaunt your domain on the top pages. Your website will be as good as non-existent. Content that makes no sensible point, sounds overly promotional, does not add relevant information to the current bank of knowledge, and does not contribute anything to the online community is considered poor.